abr 20, 2017
The Brazilian Coffee Blend
Brazil produces more coffee than any other country in the world. Not only does the Latin American giant account for 34% of the global coffee production, it’s also responsible for 33.5% of the world’s coffee exports. And these numbers are only increasing.
In 2016, Brazil’s coffee sales increased by 9,100 tons, up 32% from the previous year. Even though Brazil decreased its area of production from 2.2 million hectares in 2007 to 1.95 million hectares in 2016, the country still increased its production by nearly 20 million sacks over that same time period. By contrast, Vietnam - the world's second-largest producer - accounted for less than half that amount.
So where does all of this Brazilian coffee go? Nearly 1 in 5 coffee bags that leave Brazil wind up in the States. European countries also import a lot of Brazilian coffee. After the U.S., Germany accounted for 18.4 percent of last year's Brazilian coffee exports. Italy came in third with 8.4 percent.
Coffee exports are extremely lucrative for Brazil. Last year, green coffee alone brought in $4.8 billion. Meanwhile, soluble coffee bought in $600 million, roasted grounds earned $12.7 million, and other extracts totaled $41 million. Soluble coffee sales hit their record high, increasing 8 percent from 2015.
But where Brazil is seeing the most gains is with its special coffees. The special coffee market has seen an annual growth rate of 15%. For comparison, the normal coffee growth rate in sales is only 2%. Last year, Brazil sold 8 million sacks of special coffee, about 35.5% of the global demand. In two years, Brazil should exceed Colombia in special coffee exports. And by 2021, Brazil’s special coffee market should reach $8.8 billion.
This growth in special coffees is largely due to a rise in “natural” coffee production, which accounts for about 80 percent of all Brazilian coffee production. Natural coffee is harvested with its shell unlike husked coffee, which undergoes a “cleaning” process.
This growth in the special coffee market has occurred over the last 15 years. In Brazil, coffee producers are increasingly searching to produce more special coffee beans. And they receive the support of the Brazilian Association of Special Coffees (BSCA) to achieve certification, providing assistance, guidance, and economic incentives.
“Lately producers have become more focused on the quality of their coffees, and the cooperatives have also fostered this,” says Vanusia Nogueira, executive director of the BSCA.
In order to be considered a “special coffee”, beans must receive a minimum classification of 80 points by the Specialty Coffee Association of America (SCAA). According to the BSCA, special coffee certification has increased by 25% despite 2016's trying economic conditions.
“The first step is to seek out your local cooperative or technical assistance companies to get guidelines, then do the planting and management, get your certification and have a really good post-crop,” advises Nogueira.
Not only is Brazil’s special coffee market growing, it is excelling. In the 2016 Cup of Excellence context, 46 Brazilian coffees won awards. The top winner was the coffee farmer Homero Aguiar Paiva, from the south of Minas Gerais, who sold a bag of coffee at a record $5,850 to the Japanese company Maruyama Coffee. The high price of Paiva’s special coffee amounts to 36 times that of a regular sack of coffee in Brazil, about $163.
The coffee culture is present in 23 different regions. The country's range of climates lends itself to the production of unique special coffees, able to please even the pickiest coffee connoisseur.
“Special coffee, in many cases, is sold at the price of gold, though the price varies,” says Nogueira. "I believe this is a great incentive for farmers.”
Apex’s B2B Initiative
Apex-Brazil has launched a series to present Brazil’s know-how and innovation to the world. The TV B2B (Blogger to Blogger) will air four 15-minute programs explaining what sets Brazilians apart. The episodes will cover four industries: fashion, meat, coffee, and games. Expect to see an entirely different side of Brazil.
Click here to access amazing information about Brazil’s role in the world’s coffee industry.