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jan 10, 2018
Innovation and technology

Samsung uses Brazilian technology to improve user experience

Back in 2004, Samsung launched SIDI, a sustainable research and development center in Campinas, a city close to the metropolis of São Paulo. The goal, said the company, was to “develop world-class innovative software-based solutions and services aiming to help clients.” Brazilian researchers employed by SIDI have certainly delivered it.

One of their latest creations is the SoundAssistant app, which gives users a new level of control over the media on their gadgets. With SoundAssistant, Samsung customers can redefine audio settings in detail – and have these settings changed automatically according to pre-determined scenarios. As an example, the app lets you decide whether notifications coming from messaging apps will interrupt the music being played on your phone.

Labeled as a “professional audio control device,” SoundAssistant has more than 150 different options. They include different volume output controls for notifications, depending on the app you are actively using. Also, music apps can be set to play directly on Bluetooth devices or on your headphones.

SIDI labs have become a powerhouse for Samsung-app development, with more than 250 people currently working there. The Brazilian research center was so successful that in 2006, two years after the main institute was created, the South Korean manufacturing giant invested over $300,000 to seal a partnership with CESAR, the Recife Center for Advanced Studies and Systems, one of the most important tech labs in the country.  

Samsung holds a 40 percent market share of smartphone products in Brazil. Just like their competitors at Google, Samsung profits from how innovative and resourceful Brazilian developers can be.

Besides SoundAssistant, SIDI labs have other hits in their portfolio. Samsung Concierge, for example, offers an exclusive line to help users solve any doubt they may have in using Samsung hardware, apps and systems.

SIDI also developed Samsung Kids Mode, launched in 2015 during the Mobile World Congress, in Barcelona. The app is described as a “digital playground for children,” featuring numerous options of safe and engaging content, thus creating a trusted environment for parents who want their toddlers to have a good time with digital resources but care about protecting them from the menaces that come from the digital world.

In Manaus, the capital city of the state of Amazonas, Samsung has established yet another lab, focused on developing digital and Smart TV sets. You might not be aware of it, but every time you turn on your TV or use your smartphone, you could be using technology developed by Brazilians.