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set 05, 2017

Representing Brazil, Apex-Brazil will be at this year’s ANUGA fair

As the future’s principal food producer, Brazil’s agricultural importance earned it a place at this year’s ANUGA fair, in Cologne. The fair, which is the world’s biggest and most important food and beverage affairs, sees important producers from across the globe participate in its multi-day extravaganza.

Brazil will be represented by 99 companies, located in a total of six different pavilions across the fair. The Latin American giant alone will occupy over 2,000 square meters with a variety of companies from the food and beverage sector.

Home to some of the most unique and diverse ingredients in the culinary world, Brazil’s food and beverage offering is already promising. Brazil’s enormous natural bounty has become even more varied over time, developing from the land of milk and coffee to the home of the naturally gluten-free Brazilian cheese bread and speciality coffees. Its abundance in natural flavors and inimitable ingredients places Brazil as one of the most interesting culinary landscapes in the world, from the Amazonian jambu herb and tapioca flour to superfoods like açaí.

But it’s not just Brazil’s natural environment that deserves credit for its spectacular culinary potential. With a long history of immigration and miscegenation, Brazil’s cultural and racial diversity has resulted in a multiplicity of gastronomic options. With influences from Europe and the US to African and Middle Eastern cuisines, Brazil’s culinary scene demonstrates the endless possibilities that result from blending cultural influences and different ingredients. Nor are Brazil’s culinary options only offered to those within its borders: last year, food industry sales reached a value of $175.9bn, in addition to exports worth $36.4bn.

However, Brazil’s offerings as food and beverage superpower do not stand alone. Behind their potential sits Brazil’s agribusiness industry, which – like food and beverage products – has grown ever stronger in recent years. With some 500,000 agribusiness companies in operation, behind only the US and France, Brazil has managed to position itself as an important player at every level of the food supply chain.

Brazil is remarkably well-positioned to ease the ever-increasing global demand for food supply. Not only does it present large swathes of fertile land, but it also has the resources to ensure that farming lands remain productive due to factors like its renewable water supply. Additionally, Brazil isn’t faced with the same concerns as other potential suppliers in the Middle East and North Africa, whose geographical locales render food security uncertain.

Moreover, Brazil has continually increased investments in technology, multiplying its food production by 500 percent over the last four decades – a phenomenon which is only likely to continue as worldwide demand increases.

Another important factor is Brazil’s incorporation of technology and innovation along the food supply chain, making its agribusiness sector more efficient as it expands. The country’s efficiency in expanding its industry gives it a stand-out factor: while the grain crop area has expanded by 41 percent over the last 24 years, production from the same area has increased by more than 200 percent.

Apex-Brazil’s presence at ANUGA becomes even more significant in light of global statistics and predictions regarding global food security. With its status as the single biggest country with potential to efficiently expand production, in addition to its wealth of gastronomic offerings, Brazil’s presence at the global food fair signals that the country is ready to play a central role in the worldwide food industry.