jan 31, 2017
From the Amazon forest to the world
If you mention Brazil to foreigners around the globe, one thing quickly comes to mind: the Amazon rainforest. And a Brazilian company is now aiming to bring our forest to the world. Frutos da Amazônia produces chocolates and biscuits using, as their name suggests, fruits from the Amazon.
The rainforest is present in everything from the range of available flavors to the presentation of the products themselves. “Our idea was to bring the diversity and exotic textures of the Amazon forest to everyone,” says Ana Paula Paúra, the company’s Trade Marketing director.
Frutos da Amazônia believes in the value of sustainability. Açaí and cupuaçu, for example, depend on surrounding vegetation to provide shadow cover. If the forest is not preserved, then these delicious fruits will disappear.
To protect the forest, the company works exclusively with small producers involved in a cooperative system. Some of these producers are also responsible for the company’s artisanal packaging.
Frutos da Amazônia began in the 1990s as an individual venture. Its founder, Iolane Tavares, moved to São Paulo from the northern city of Belém and discovered a noticeable lack of products from her region. She quickly had the idea to start making high-quality chocolate using fruit from the Amazon.
Her product was a hit and she then started her company. Today, Tavares’ individual venture provides premium products to more than 50 luxury hotels, supermarkets and cafés. A few years ago, she decided that it was time to tackle international markets. “Foreigners are interested in the Amazon forest,” she says.
Frutos da Amazônia then adapted its brand and chocolate-making process for international standards. The company began to participate in international events, bringing awareness to both the brand and the forest.
The company has already exported to the U.S., France, Germany, and Dubai. Exports currently represent 10 percent of the company’s revenues. They plan to increase exports to 30 percent of turnover.
In the near future, the company will be taking on investors. The flow of new capital will make it possible for Frutos da Amazônia to move to a larger facility and replace their current manual production process in favor of an automatized one.
Soon, they’ll be taking the Amazon forest to even more countries.