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abr 06, 2018
Innovation and technology

Brazil’s most sustainable beaches

Many spots along Brazil’s coastline are fabled as “eco-wonderlands.” That’s because they are among the world’s most sustainable tourist destinations. Earlier this year, the Foundation for Environmental Education (FEE) awarded nine Brazilian beaches with the prestigious Blue Flag, a world-renowned “ecolabel.” Trusted by millions across the globe, the Blue Flag awards places that meet – and maintain – a series of strict environmental, educational, safety- and access-related criteria.

The jury, based in Copenhagen, Denmark, ranked tourist destinations from all over the world according to how environmentally friendly they are. The FEE analysis is based on four categories: water quality, overall cleanliness, environmentally responsible actions, and sustainable tourism practices. Overall, places in 45 countries won the award, and over 4,423 were scrutinized.

Nine Brazilian spots made the cut:

1.    Ponta de Nossa Senhora de Guadalupe, in Salvador (Bahia)

2.    Praia do Tombo, in Guarujá (São Paulo)

3.    Marinas Nacionais, in Guarujá (São Paulo)

4.    Prainha de Grumari, in Rio de Janeiro (Rio de Janeiro)

5.    Costabella Bay, in Angra dos Reis (Rio de Janeiro)

6.    Praia Grande, in Governor Celso Ramos (Santa Catarina)

7.    Praia Palmas, in Governor Celso Ramos (Santa Catarina)

8.    Iate Clube de Santa Catarina, in Florianópolis (Santa Catarina)

9.    Peri Lake Beach, in Florianópolis (Santa Catarina)

Three sites on the list are first-time winners: Ponta de Nossa Senhora de Guadalupe beach in Salvador, Bahia; Praia Grande in Governador Celso Ramos, Santa Catarina; and Iate Clube de Santa Catarina, in Florianópolis, Santa Catarina.

Brazil is the only South American country with marinas which have received the honor. The Blue Flag award is considered to be the gold standard for beaches and marinas, just like the Michelin star guide is to the food and beverage industry.

Brazil’s contribution to sustainable tourism, however, far exceeds having these eco-friendly spots. A norm created by the Brazilian Technical Standards Association (ABNT) to establish the requirements for sustainable sites was picked up by the International Organization for Standardization (ISO) to be used as the basis for a new international rule. The ABNT-inspired document regulating inspections on sustainable tourist sites should be passed midway through 2018.

“Several countries try to adapt their tourist sites in accordance with international norms. The fact that Brazil is literally helping to write the rules consolidates our position as a leader in sustainable practices,” said Alexandre Garrido, the ISO representative in Brazil, to Hoteis.