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out 24, 2017

Brazil’s innovation efforts featured in BBC series

More than ever, Brazil is getting international recognition for its diversity and competitiveness. A young rising country, the Latin American giant has unparalleled potential in terms of sustainability and creativeness. Now, that potential is gaining international recognition, with the arrival of a series of episodes highlighting that side of Brazil on the BBC.

Promoted by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), BBC series Brazil: What else? puts forward examples of sustainable and innovative solutions created by Brazilian companies and individuals. In four videos, each just a little over three minutes, the campaign shows how Brazil is contributing to global efforts to tackle tomorrow’s issues today.

The videos will focus on four main fields: gastronomy, agribusiness, biotechnology, and energy –areas in which Brazil has proven itself time and time again to be a point of reference for the rest of the world.

The first episode showcases how young Brazilian chefs are combining modern culinary techniques with traditional local ingredients, placing Brazil firmly on the world’s haute culinary scene. Out are the old days, when Brazilian chefs would look for Europe for inspiration. Now they’re rescuing their Brazilian roots – putting forward elements of the Brazilian Amazon rainforest. Try not to drool on your computer …

Then, the series moves forward to Brazil’s powerful agribusiness, which the latest technological revolutions are taking by storm. Productivity is set to increase to levels never before seen, while simultaneously maintaining respect for environmental protection values. One of these solutions is the implementation of a collaborative culture among producers who can now share machinery through Uller, a new app that essentially works like Uber for farms.

This episode in particular highlights how dynamic Brazilian entrepreneurs can be. From the first wisps of an idea to a full, ready-to-launch product, Uller took just one year to be developed. It allows small-scale producers to benefit from state-of-the-art technology that would otherwise be too expensive for them.

The Amazon is back in the series’ third installment: biotechnology. The series shows us how Brazilian scientists are using the biodiversity of the world’s largest rainforest in the pharmaceutical, cosmetics, and food industries. With the federal government pushing an innovative agenda to stimulate research companies’ exploration of the Amazon, we have discovered how to use the forest to help peoples’ lives without risking its diversity.

Finally, the last episode deals with Brazil’s zealous transition to renewable energy sources. Latin America’s biggest country is also one of the largest economies relying most of its energy demands on clean sources. But for Brazilians, the goal is to abandon the carbon economy altogether.

Over the past few years, Brazil has attracted investments from all over the world – and the market for solar and wind power is as dynamic as ever. Proof of that is the invention of a small company from Minas Gerais, Sunew, which came up with a photovoltaic film has the potential to replace the traditional solar panels in the future.

The road to innovation passes through Brazil, as you will see in the BBC series.

Watch Brazil: What else? here: http://www.bbc.com/storyworks/capital/brazil-where-else/energy-brazil