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abr 10, 2018
Food and Beverages

Brazilian specialty coffee sells for record price at Cup of Excellence auction

At the 2017 edition of the prestigious Cup of Excellence Brazil competition, one Brazilian coffee variety broke the world record for the highest amount paid per pound in the tournament’s history. The specialty coffee in question, produced by Fazenda Bom Jardim in the town of Patrocínio, Minas Gerais, was sold for an astonishing $130.20 per pound to a trio of companies from Japan and Australia – a total of $51,667.27 for the entire lot.

The average bid per pound across the entire tournament ($12.75), was also a Brazilian record.

The producer of the champion coffee, Gabriel Nunes, was proud of the recognition that his passion and hard work had received. “We cultivated this Bourbon coffee at 935 meters above sea level, while other countries usually produce theirs at a much higher altitude, which traditionally gave them an advantage in quality,” he explained. “However, our coffee showed that we can achieve excellence within these characteristics, and that makes us very proud."

Competing in the Pulped Naturals category – a hybrid method of processing coffee in which the skin is removed from the coffee fruit and then dried with the fruit clinging to the parchment layer - Nunes' Bourbon coffee was a clear winner, with an additional coffee lot from the same farm ranking in second place and going for $120 per pound at auction.

Nunes' quest for excellence has already borne fruit, though he is aware this is only the beginning for Fazenda Bom Jardim. “My father has worked with coffee for over 30 years, and I've been doing the same since four years ago. Since I returned [to the farm], I've sought to invest in structure and improvements, always pursuing quality, as we know that coffee is going in the same direction as wine, with consumers who are more and more demanding."

Cup of Excellence was launched in Brazil in 1999 and has since become one of the most prestigious coffee competitions in the world, helping to establish standards of integrity and quality within the coffee industry.

Organized by the Alliance for Coffee Excellence (ACE), with the Brazilian edition receiving support from the Brazilian Specialty Coffee Association (BSCA) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), Cup of Excellence has held yearly competitions in Brazil and other coffee-producing nations around the world, auctioning over 3,000 lots of coffee in its 19-year history.