fev 07, 2017
Brazilian cookie maker ready to win international markets
Even if you’ve never heard of Dauper, you’ve probably tasted some of their products. The luxury candy makers from southern Brazil supply ingredients to brands like Hershey’s and Carrefour.
Dauper began operations in 1988 as a small company in Canela, Rio Grande do Sul. And just a year after its foundation, the company struck gold. They became McDonald’s exclusive supplier for cookies. It started off only in their home state, but quickly expanded to the whole country. For over more than a decade, McCookies were 100% Dauper.
Today, the largest source of income for Dauper is developing products for their customers’ brands. Dauper has developed – from A to Z – more than 150 brands, from cookies to chocolates to granola bars. Within its market, Dauper has become an undisputed leader.
What distinguishes Dauper from its competition is the technology used for grains. Many candies like Hershey’s chocolates or Oreo biscuits use cookie crumbles. The typical method to make cookie crumbles includes baking full-size cookies and then crumbling them. Dauper’s strategy, however, crumbles the cookie dough into tiny pieces prior to baking. This avoids clogs in machinery and optimizes the process for their clients.
But the company distinguishes itself in other ways. In a country known for its sweet tooth, Dauper produces elegant luxury chocolate. “As a matter of fact, there is a prejudice that sweets made in Brazil are stuffed with sugar. International players tend to see Brazilian products as competitive only because they’re cheaper. That’s not us. We invest in a quality product,” says Raul Matos, a partner at Dauper.
Until three years ago, the company’s focus was primarily centered on the Brazilian market. But Dauper’s associates soon felt the call to go after international markets as well. Part of that process involved acquiring the necessary international quality certificates to sell their products abroad. As part of its quality compliance program, Dauper is audited more than 20 times a year by different international entities.
“We have invested 26 million Brazilian Reals into a new factory, with state-of-the-art machinery. We can now produce any luxury product for any market,” says Matos.
The company began to win over clients during international fairs. In just three years, exports already represent 8% of the company’s turnover. In 2020, these are projected to represent 15%. But considering that the company grows at a rate of 30% a year, this will equate to more than three times the amount exported today.
“Brazil has the technology and the prime materials to compete with Europe, and that’s what we are showing the world,” states Matos.