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mai 04, 2018
Creative Industries

Brazilian Content Program increases exchange between Brazilian and British producers

With a view to bringing production companies from Brazil and the United Kingdom closer, with the establishment of partnerships and co-production agreements, the exportation program Brazilian Content took a selection of homegrown producers to London in order to forging closer relations between the two countries' audiovisual industries.
Developed by the Brazilian Independent Audiovisual Association (Bravi), in association with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), the Brazilian Content program was created in 2004 with a view to promoting independent audiovisual content on the international market. 
The program took a total of 12 Brazilian production companies to London in November of last year, where they took part in meetings with distributors and their British counterparts, as well as visiting British audiovisual companies. 
The travelling producers visited renowned production companies such as Carnival Films, the London-based firm responsible for TV sensation "Downton Abbey” (winner of three Golden Globe Awards and 15 Emmy's), and Tiger Aspect Productions, the company behind the international hit series “Peaky Blinders". Across their four days in London, the Brazilian producers also visited the BBC, ITV and the BBC's children's television branch CBBC. 
While in London, the Brazilian Content delegation also took part in Content London, a yearly event organized by international publishing company C21Media which gathered around 1,200 participants. During the event's most significant conference, the International Drama Summit, the visiting producers held a panel discussion on the production of Brazilian fiction, entitled Brazilian Drama.
Among the Brazilian production companies involved in the program were 2DLab, Jabuti Filmes and Valkyria Filmes, as well as Moonshot Pictures, responsible for acclaimed feature film “Last Stop 174” and television series "Brazil’s Next Top Model".
In April, Brazilian Content will also promote actions at the eighth edition of RioContentMarket, the most important Latin American market for audiovisual content and an opportunity to showcase Brazilian works. Production companies supported by the Brazilian Content program will have the opportunity to meet with important international players, as well as taking part in masterclasses on animation and formats with Christophe Erbes and Dave Winnan, respectively.
In the first half of 2017, the governments of Brazil and the United Kingdom signed a co-production agreement between the two countries to stimulate audiovisual content which reflects the diversity and traditions of both countries. The continuation of the Brazilian Content program serves to further increase the collaboration between the UK and Brazil in the audiovisual field.