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fev 02, 2017
Innovation and technology

Brazil to Showcase Its State-of-the-Art Technology at SXSW

Brazil will once again be well represented at South by Southwest (SXSW), one of the most important creative economy events in the world, which takes place from March 10 through 19 in Austin, Texas. Last year, Brazil had the fifth largest international delegation, only behind Canada, the United Kingdom, Germany and Japan.


Considered one of the most important creative economy and technology events in the world, the festival has already hosted the launch of apps like Twitter, Foursquare, Uber and AirBnB. In the 2016 edition, around 350,000 people participated in over 2,400 discussion panels. For the most part, the audience is comprised of entrepreneurs, foreign investors and executives from major companies.

 

Brazil in the spotlight


During the 2017 edition, Brazil will present a range of new products for the videogame, fashion, audiovisual, advertising, music, design, film and TV industries. It will be an opportunity for Brazil to intensely promote the Be Brasil campaign in the Texan capital. There will be a total of 600 participants from Brazil, including 68 companies supported by Apex-Brasil that will follow a program focused on doing business and finding partners and investors. 


Apex-Brasil, in partnership with the Brazilian Association of Audiovisual Production Companies (Apro), will also host the Brazilian Directors Showcase, an event that will take place just before SXSW. The one-day event will give 15 Brazilian production companies the opportunity to meet with and present their projects to a group of North American production companies selected by the event's organizing committee.
SXSW 2017 has already officially scheduled 11 Brazilian panels, an  Innovation in Brazil Fashion Week themed meet-up and two mentoring sessions with Igor Kupstas from O2 Filmes and Felipe Braga from Los Bragas production company. 


Brazilian actors Wagner Moura and Alice Braga, who played roles in international movies and TV series, will host a panel about diversity and the contribution of Latin American actors in Hollywood. Moura recently had the main role in the Netflix series Narcos, and was nominated for Best Actor in a Drama Series at the Golden Globes. Alice stars in Queen of the South, a TV show on USA network. The panel led by the two actors will be themed "Diversity Now: Pushing Boundaries Forward" and will include the participation of journalist John Hopewell of Variety Magazine.


Brazilian music will also be in the spotlight at the festival. Eight Brazilian bands were selected to perform at the Austin Convention Center: Max de Castro, Liniker e os Caramelows, Capela, Autoramas, Lista de Lily, Maglore, Rashid, ToTi, FingerFingerr and Boogarins.