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nov 27, 2017
Creative Industries

Brazil leads among the 2017 International Kids Emmy nominees

The International Academy of Television Arts & Sciences announced its shortlisted nominees for the International Emmy Kids Awards. Although the contenders hail from 16 different countries across the planet, Brazil and the UK are leading the way – each with nominees in four of the seven categories.

Winners won’t receive their awards until the April MipTV, scheduled to take place in Cannes. Other serious contenders to note are Germany and Japan, which have three nominations each as well as nominations from Argentina, Ireland, Singapore and Norway.

The categories award the best series, animations, digital and factual children’s television programs, as well as non-scripted kid’s entertainment, programs targeted specifically at pre-school age children and TV-movies or mini-series.

‘O Zoo da Zu’, a Brazilian collaboration from Boutique Films and Discovery Kids Latin America, received a nomination in the ‘Series’ category. Telling the story of a 9-year-old girl with her own zoo, the series is known for its educational capacities and its in-depth, detailed information on different animal species.

Meanwhile Brazilian animation studio Supertoons also scooped a nomination for its pre-school production ‘O Diário de Mika’, or ‘Mika’s Diary’. Starring a four-year-old boy who viewers describe as both charismatic and curious, Brazil’s youngest viewers can watch as Mika navigates family, friendships and daily problems.

TV Globo, however, found itself nominated not just in one but in two categories for the International Emmy Kids Awards. Its show ‘Malhação – Seu Lugar no Mundo’, or ‘Young Hearts – I Just Want to Love’ has a similar format to a novela, the Brazilian soap opera. Telling the stories of siblings Rodrigo, Lívia and João, their parents, and their friends, neighbours and classmates, ‘Malhação’ showcases an engaging narrative that weaves together the lives of its characters as they go about their daily lives.

The television channel’s second nomination comes in the category of non-scripted kid’s entertainment, where TV Globo received a nod for ‘The Voice Kids’. The reality television show, a Brazilian version specifically for child contestants, only premiered at the beginning of 2016 but has been met with roaring success. The show has so far launched the singing careers of winners Wagner Barretto and Thomas Machado.

Bruce L. Paisner, president & CEO of the International Academy of Television Arts & Sciences, said in a statement that the nominees were all representative of a high standard of programming for children’s television.

“The Academy is proud to be the preeminent platform for showcasing and recognizing the remarkable wealth and geographic spread of quality kids programming produced around the world,” he said. “We congratulate the nominees for their outstanding talent and for setting the high standard we all expect for children’s content.