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set 18, 2017

Brazil hosts the biggest innovation and technology fair in the world

Campus Party is the world’s biggest tech and innovation fair, and it has just celebrated a decade in Brazil. Although it’s normally hosted in São Paulo, organizers this year decided it was time for a change of scene, putting the world-famous conference in Bahia instead. Although it already draws visitors from all corners of the planet, organizers are determined to expand the fair’s reaches even further in the near future. Across the country, Campus Party is busy adding to its legacy in science, entrepreneurship and technology.

Its younger participants are one of the driving factors for this move towards expansion. More than just a stage for experts to discuss new technology, the event has a particular reputation for incorporating youth from all backgrounds across Brazil and bringing them into the technology field. Recent accomplishments have been robotics projects run in public schools, with students who have never had contact with programming before learning to assemble a robot in under half an hour.

Campus Party provides a platform for young scientists to participate in innovation and technology forums, and to make connections which could benefit them in the future. Among Campus Party’s attendees there are lecturers, teachers and experts in innovation and scientific fields from innovation to physics and astronomy. There is also a wealth of different companies in attendance, creating opportunities for all involved.

The event’s organizers see this as a way to keep generating employment as industries evolve and become more complex. Speaking to A Tarde, Campus Party’s director Tonico Novaes said, “We are experiencing a time of transformation. We have experienced the Industrial Revolution, now we are experiencing the Internet Revolution.”

“This will bring about changes in the shape of the economy, of society, and of how to monetize,” he continued. “There has always been talk of generating work, but now we have to think about income generation. Campus has encouraged this debate of how the population will coexist with computers.”

Novaes hopes to continue expanding Campus Party, bringing it to all 26 Brazilian states every year. Although Brasília appeared to have the most interest outside of São Paulo, other regions shortly followed. Now, there is demand for Campus Party editions in Minas Gerais, Recife and Natal, as well as in Bahia. “If we make 26 Campus Party editions in the year, it means to deliver legacy 26 times a year to the cities, popularizing science, delivering the opportunity of young people learning to undertake,” said Novaes.

One of the event’s primary undertakings is to encourage young entrepreneurs, particularly those interested in science and innovation. Those selected to take part in Campus Party’s entrepreneurship programs are given training on topics such as building and planning a business, finding investors and much more, as well as mentoring from other entrepreneurs. Although Novaes believes that this generation faces some challenges, he believes that there will be certain individuals who show potential and can be developed into future industry leaders.

According to Novaes, Bahia holds particular potential, as 40,000 people attended the event in 2017. With twice as much appetite for stalls and a strong social media presence, he expects the event to provide stable footing for stimulation in Salvador. Campus Party, Novaes believes, will help Salvador build on it existing infrastructure in its technology part to support science, technology, innovation and entrepreneurship. Bahia is Campus Party’s chance to show its potential for creating growth, as it prepares for further events next year across Brazil.