• Be Brasil
  • Creative Industries

abr 05, 2017
Creative Industries

Brazil expands its cultural exchange with China

In February, Brazil’s Ministry of Culture Roberto Freire sat down with his Chinese counterpart to discuss various aspects of expanding their cultural exchange, such as the cultural economy, literature, national cinema, and a greater dialogue between libraries, archives, and museums. 

The ministers in particular highlighted the potential of cultural exchange through national cinema. The renowned Brazilian director, screenwriter, and writer João Batista de Andrade emphasized the importance of the Ministry of Culture in expanding Brazil’s international cultural exchange. 

“Brazilian TV and cinema has become attractive, which is good when we are seeking partnerships and to break barriers to enter other markets. We have the basic elements to sign an agreement: the need and the capacity,” said Andrade, who also acts as the executive secretary to the Ministry of Culture.

China’s vice-minister of Culture, Yan Zhijin, agreed on the potential audiovisual exchange between the two countries. “The Chinese really like Brazilian telenovelas. China has the largest public in the world, and the industry of cinematography is emerging,” Yan explained during the meeting.

Furthermore, the Chinese minister emphasized the importance of expanding binational cooperation for translating works between the two countries. Executive secretary Andrade assured that the Brazilian Institute of Museums (Ibram) and the National Library Foundation (FBN), both tied to the Ministry of Culture, would participate in this cooperation with the Chinese.

The ministers also discussed the International Art Bienal in Curitiba, which will be honoring China as its principal country and partner this year. The Bienal launched on September 30th, 2016 and will run until February 25th, 2018 in Curitiba's Oscar Niemeyer Museum.

“We know that the Bienal is one of Brazil's most important events and we are honored to participate,” said Yan. 

The Brazilian Minister of Culture, Roberto Freire, emphasized that this first meeting was only the beginning of a flourishing cultural exchange among countries in the global south. Freire also confirmed a future meeting between his colleagues from the BRICS, bringing Brazil, Russia, India, China and South Africa together this summer in the northeastern Chinese city of Tianjin. The main objective of the meeting is to establish mechanisms of cultural exchange between these five countries, including the creation of a Cultural Council of the BRICS and an alliance of libraries, museums, and art galleries. 

Finally, Brazil is gearing up to host the third Market of Cultural Industries of the South (Micsul), the largest creative economy event in South America. Micsul, scheduled for 2018, will include a range of cultural sectors, including music, design, editorial, theater arts, animation, and electronic games.