• Be Brasil
  • Creative Industries

dez 12, 2017

Brazil becomes the capital of Latin American gaming

Between October 11 and 15, Latin America’s biggest gaming event took place in São Paulo’s Expo Center Norte. Feverishly awaited by Brazilian gamers, the Brasil Game Show united some of the biggest creators, companies, players and fans under one roof for five days of gaming extravaganza.

The event showcased to the world Brazil’s potential as one of the prime indie game producers in the world. The highlight of the even was the launch of the game Black Iris, by Hexa Game Studio, a São Paulo-based company. Developed by only 5 people, the game tells the story of a girl struggling to recover her memories in a dystopian world filled with monsters and hideous creatures. Black Iris is set to hit the market in 2018, initially on PS4.

“Brazil is capable of producing great content, and that’s not limited to 2D or vintage games,” said Hexa Game’s Abraham Kim, of Black Iris’ developers. The indie studio, created in 2016, is set to revolutionize the Brazilian gaming market.

VR (virtual reality) was also a big presence at the Brasil Game show, occupying spaces with PlayStation, Lojas Americanas, Point Atitude and Piticas. Visitors to the fair were able to try games presented by the four companies, which focused on heightening adventures with features like 360 vision. At Piticas and PlayStation, this took place in open spaces, whereas in Lojas Americanas, players entered a cabin.

One of the biggest highlights for many visitors was the presentation of Skydome, the latest from Brazilian developer KinShip. Players are split into two groups, which must use teamwork and strategy to defeat one another. The idea is to attack the opposing team’s strengths while protecting the strengths among your own team, thereby exercising both attack and defense strategies.

Ride-hailing app Uber might not have been something that gamers expected to see with its own stand at the largest gaming fair in Latin America, but it became one of the highlights for many visitors to Brasil Game Show. Presenting Desafio Uber, or ‘Uber Challenge’, the app company invited some of the most renowned gaming YouTubers and pro-players to battle each other with the game Street Fighter.

Another unexpected trend seen at the fair was the presence of educational games, responding to pop culture psychology claims that video games encourage violent behaviour. Among those present at the Brasil Game Show, there were interactive games showing different cultures and periods of history, with particular attention to Incan, Aztec and Mayan periods.

Away from game stations and celebrities, bookstore Saraiva also brought a lot of variety to the fair. Visitors to its space had a wide selection of game-related paraphernalia, from games and books to collectionables, photo ops and even chocolates. There was even a separated, special area for pop culture legends like Game of Thrones and Neil Gaiman’s much-celebrated novels.

Visitors to the Piticas stand could also get a free caricature of themselves, drawn live, to take home, while in another area the fair also featured a display of retro gaming consoles, from the likes of Nintendo, X-box, Atari, Playstation and more.