• Be Brasil
  • Creative Industries

mar 09, 2018
Creative Industries

Apex-Brasil to take a record 77 Brazilian companies to SXSW 2018

In a bid to showcase the strength and diversity of Brazil’s creative industry to a worldwide audience, the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) will take a total of 77 Brazilian companies to the 2018 edition of the South By Southwest Conference & Festivals (SXSW), one of the world's most influential music, film and interactive media festivals.

This will be Brazil's largest showing at SXSW since Apex-Brasil began supporting the event in 2014, and the country will have the second-largest foreign delegation at the festival, behind only the United Kingdom.

SXSW 2018 will take place from March 9 to 18 in its permanent location of Austin, Texas, and Apex-Brasil will use this time to show off the country’s creative industry in a series of initiatives and events. “As well as SXSW being a platform for image promotion and bringing together important players in the creative industry, the USA stands out as a market with opportunities for services related to the audiovisual industry, technology information and contemporary art,” explains Márcia Nejaim, Business Director of Apex-Brasil.

Nejaim went on to say that “with the meetings and contacts” the agency will establish during the festival, Apex-Brasil expects to be able to attract a whopping $41 million in business contracts over the coming year as a result of its participation in SXSW.  

In order to achieve its goal, Apex-Brasil has created the BeBrasil campaign, and will be hosting a series of events at its trade show between March 11 and 14, with live performances from Brazilian bands and a number of interviews with Brazilian influencers and experts. Footage from these events will be broadcast on Apex-Brasil’s social media channels.

For this year’s edition, Apex-Brasil has teamed up with several renowned Brazilian companies. Apex-Brasil will host a luncheon with the American press and a happy hour event at Fogo de Chão steakhouse, in a space that will showcase the artwork of street artist Kobra. The agency will also be responsible for a spa, in partnership with cosmetics giant Natura, and the Lounge Brasil, a coworking space for Brazilian companies.

Speaking to Brazilian media, publicist and five-time SXSW attendee Luciana Bazanella stated that Brazil’s presence at the festival has been growing year upon year. “This is an event that has convergence like no other, as well as being informal, irreverent and creative: which fits our market and style perfectly," she said.

Brazil’s creative economy is known for its diversity and ability to bring daring and innovative solutions to consumers, and this is the message the Brazilian delegation is looking to pass on to the SXSW participants.

South By Southwest, commonly abbreviated to SXSW, was created in 1987 and has grown to become one of the world’s largest and most important festivals, comprising SXSW Music (the biggest music festival in the world), SXSW Film and SXSW Interactive, widely renowned as fertile ground for creative technologies and innovative ideas.

Last year's edition attracted a total of 421,900 participants, with 70,896 people attending the Music, Film and Interactive conferences.